The Transport Topics Top 100 For-Hire Carriers

7/28/2014, Joey Slaughter

Transport Topics just released their list of the top 100 for-hire carriers. There was nothing really surprising to me on the list, but some people may be surprised to see who’s on there and who’s not. Due to the nature of a blog, I can’t go over the entire list, but here is the top 10 and their revenue:
1. UPS, Inc.($55.4 Billion)
2. FedEx Corp.($45.1 Billion)
3. J.B. Hunt Transport Services($5.6 Billion)
4. Con-Way, Inc.($5.5 Billion)
5. YRC Worldwide($4.9 Billion)
6. Swift Transportation($4.1 Billion)
7. Schneider($3.6 Billion)
8. Hub Group($3.4 Billion)
9. TransForce, Inc.($3 Billion)
10. Landstar System($2.6 Billion)

Here are some interesting points that put these numbers into context.
• UPS and FedEx’s combined revenue of 100 billion exceeds companies 3-100 combined (98 billion) Knowing how large a billion is, there’s a good chance that the big 2 has revenue that would exceed companies 3-500 if such things were measured.
• Out of the top 10, only 3 companies are primarily long haul, U.S. OTR operations; Swift, Schneider and Landstar. TransForce is a Canadian powerhouse with OTR companies within, but I’m not sure of their primary segment.
• J.B. Hunt and Hub Group earn their revenues primarily through the intermodal/drayage sector, not trucking.
• UPS and FedEx are primarily package couriers with their LTL and logistic operations rounding out the massive behemoths. There are many other companies under their umbrella, but the package courier, LTL and logistic operations are the dominant companies within.
The following statistics (from OOIDA) add even more context to the industry as a whole:
• 97% of all fleets are 20 trucks or less
• 90% of all fleets are 6 trucks or less

If you are an owner-operator leased to a carrier, you are counted with their numbers. Even though, my little one truck, trucking company is but a grain of sand on the beach of large carriers, I stand with the majority of small trucking companies that are moving the bulk of our nation’s freight.

ATRI Releases Study Evaluating the Impact of CMV Enforcement Disparities on Carrier Safety Performance

FOR IMMEDIATE RELEASE
Contact: Dan Murray
(651) 641-6162
July 31, 2014

The American Transportation Research Institute (ATRI), the trucking industry’s not-for-profit research organization, today released its newest study, Evaluating the Impact of Commercial Motor Vehicle Enforcement Disparities on Carrier Safety Performance. According to Steve Niswander, Vice President, Safety Policy & Regulatory Relations of Groendyke Transportation and ATRI Research Advisory Committee (RAC) Chairman, “This assessment was ranked as the number one research issue for the industry during our annual RAC meeting in 2013 and its impact on the industry should be significant.”

This landmark analysis documents the necessity for some flexibility in developing enforcement strategies specific to a state’s needs, but also confirms that state enforcement disparities create uneven safety playing fields for carriers that have different operating patterns and mileage exposure in the lower 48 states.

Furthermore, the different priorities and violation issuance rates across states dramatically undermine the uniformity of CSA – a supposedly standardized safety assessment program. By simply crossing into an adjoining state, carrier BASIC scores can change markedly. For example, ATRI’s model calculated one carrier’s Hours-of-Service percentile decreasing by 4.2 points, but their Vehicle Maintenance percentile increasing by 12.2 points if state violation rates were normalized. Finally, based on two nationally recognized violation lists most closely associated with future crash risk, ATRI’s research documents considerable variability in state emphasis on those violations that generate the greatest safety benefit.

ATRI’s research findings generate from four specific tasks:

State Data Metrics Compendium which compares and contrasts several dozen safety and operational metrics for the lower 48 states.
Relating Violations to Crash Risk Analysis reveals that while certain violations have a stronger relationship to crash risk, these violations may not be equitably emphasized across states.
State Enforcement Objective Case Studies evaluate the impact of six specific state enforcement priorities on actual safety outcomes.
Carrier Case Studies quantify the impact of state enforcement disparities on specific motor carrier safety measures within the Safety Measurement System (SMS), based on an ATRI-developed model that assesses the impact that standardizing state enforcement activities would have on SMS scores across seven carriers.

“ATRI’s study unequivocally quantifies what we know is a serious defect in the CSA scoring system – that carrier safety performance as represented by BASIC scores can be dramatically impacted by the states in which a carrier operates based on nothing more than the states’ varying enforcement priorities. Until these disparities are rectified, peer-based comparisons within CSA’s scoring system will continue to be flawed and of little value as a tool for monitoring carrier and driver safety performance unless accounted for properly,” commented Brett Sant, Knight Transportation’s Vice President of Safety and Risk Management and a member of ATRI’s Research Advisory Committee.

A copy of the study results is available here.

ATRI is the trucking industry’s 501(c)(3) not-for-profit research organization. It is engaged in critical research relating to freight transportation’s essential role in maintaining a safe, secure and efficient transportation system.

Fleet panel: Experience with e-logs overwhelmingly positive By Jack Roberts

Fleet executives speaking at the CCJ Summer Symposium in La Jolla, Ca., today said their experiences implementing electronic logging devices have been overwhelmingly positive for their businesses, customers and drivers.

The panel was moderated by CCJ‘s Technology Editor, Aaron Huff, and consisted of Neil Smith, Vice President, operations, Western Area, Con-Way; Jim Gomez, Jr., Vice President, operational compliance, John Christner Trucking and Scott Baker, Vice President, recruiting and driver development, Swift Transportation.

The first point all three participants agreed upon was that the process of implementing e-logs was not cheap and did not occur quickly. In the case of Swift – an admittedly large carrier – Barker noted that the process to introduce e-logs took six quarters – a full year and a half – to complete.

Smith noted that a mandate is likely coming and, based on Con-Way’s experience, said he would recommend that fleets get ahead of the curve now before they “have a gun to their head” and have to meet government-implemented deadlines.

“It’s a lengthy, complicated process,” he noted. “And it’s hard enough to do without having to worry about meeting a deadline to be in compliance with federal regulations.”

Training and equipment installation were two implementation bottlenecks all three panelists experienced.

“We wanted our own technicians trained to install the equipment,” Barker said, “so that added some time to the process. But once they were ready, we began installing equipment as our trucks came through the shops for maintenance. It was a constant flow of activity over a year and half. But even though it was a very extensive process, that went off very well. Honestly, after a time, even most resistant drivers saw what e-logs could do for them and today, they don’t like it all if the system goes down and they have to go back to keeping paper logs.”

According to Gomez, e-logs have become a powerful management tool for John Christner in that they allow quick and accurate matching of drivers with available hours and loads.

“To better manage our data flow, we contracted with a third-party company that provides a service platform showing us our driver’s virtual hours in real time,” he says. “We can also use this system to project those hours out over coming days to see what a particular driver’s hours look like right up unto the load is delivered. We’ve never had that capability before.”

Smith agreed, adding that initially drivers pushed back against the e-log initiative drivers.

“They felt it was a ‘Big Brother’ issue and wanted to know why we needed the government watching everything we did,” he said. “But, they found that it actually enhanced their productivity and paychecks. Because it allowed us to manage them better by matching them up with loads while they still have hours left in the day.”

Don’t Allow the Media to Eat You Alive

Every Safety Director that I know lives in dread of a school bus accident. The thought of one of their trucks getting tangled up with a school bus is a nightmare, regardless of which driver is “at fault.”

Every employee of your company, from the CEO to each of your drivers, is a compassionate human being. No one wants to see a child hurt. Worrying about a school bus accident can make you, a dedicated and professional Safety Director, an unhealthy insomniac. In order to get some sleep (after reviewing your truck driver hiring practices), you should develop your own company’s media plan.

You say that you are too small of a company to have a fancy “media plan”? Hopefully, you will never need such a media plan. But, if a noteworthy crash happens on your watch, you (as the Safety Director) will likely get pushed into the media spotlight. Being prepared and being empathic might determine if you retain your job after a noteworthy accident.

A media plan does not have to be complicated or outsourced to a high-priced media consultant. Simplicity is the key for you to remember your plan and then to implement it. A media plan has one purpose with five distinct components.

Purpose: The purpose of your media plan is to professionally identify your company as a safe and committed group of people. The media must tell a compelling story very quickly. All media – television, radio, newspaper and internet news – works off of the same newspaper article structure:
Who, What, When, Where and How.

The 5 components of your plan

Who #1 – Talk with your CEO and all department managers about your plan. Make certain that they all know the identity of your media representative. Typically, the CEO or the Safety Director is the natural choice for this important responsibility. Make certain the other company employees know that they should NOT interact with the media and that they should direct the media to you.

Who #2 – When first talking to the media, identify your company without giving the name of your involved driver. Your driver should be protected, at least initially. Have information on company’s history and safety record ready to impart.

What – Provide the basic details of the facts of the loss without inflammatory language. Know the type of accident it was (i.e. rear-end, overturn, t-bone) and exactly how many vehicles were involved. Do NOT speculate on the number of people injured or killed.

When – Much like the component of “what”, the “when” involves more details of the accident facts including at what time the accident occurred.

Where – Details of exactly where the accident occurred and possibly the name of any hospitals where the accident participants were transferred.

How – Do NOT guess or speculate as to the cause of the accident. Resist the temptation to tell everything you know. You can honestly answer questions without divulging the preliminary contributors to a crash until a full investigation is completed. You should be prepared to say: “We are not prepared to comment on the cause of this accident. We are working directly and actively with law enforcement officials to do a full investigation. It would be irresponsible for us to comment on the cause of the accident until all factors are fully investigated. We are aware that in many serious accident situations, in many cases the first reports prove to be inaccurate.”

Write it and follow your outline. Prepare a written outline with the basics of your company’s data. You are less likely to be misquoted if your statement is in writing. Avoid using industry slang or trucking buzz-words, as the general public does not understand trucking terms or trucking operations. Before meeting the media, practice what you want to say with a trusted staff member.

The basis of your initial statement should be a sincere care and concern for the accident participants and their families. You could refine this basic outline of your media statement: “The employees of ABC Trucking are shocked and saddened by this tragic accident. We offer our thoughts and prayers to all the accident participants and their families. We are diligently investigating all the facts of this accident. Additional details should be available shortly.”

Remember, you do not have to answer every media question in order to prove that you are a professional. I recommend that you tell your media contact that you have a statement, but do not have answers to all of his/her pending questions. Don’t say “no comment,” but do not get enticed into speculation. Recognize that there could be some uncomfortable pauses in the questioning. Don’t feel pressured to keep talking.

If you have sufficient time, coordinate your initial media contact with your defense counsel and your insurance company. These entities typically recommend that your company say nothing. However, a prepared statement of empathy and concern might be in your best interest.

Andy Sievers
Sievers Safety Services, LLC
Mahomet, IL
ajsievers@mchsi.com
(217) 714-1960

7 Steps to Establishing Yourself as an Industry Leader

By Craig Ballantyne

In the summer of 2000 I was finishing up my master’s thesis in Exercise Physiology at McMaster University in Hamilton, Ontario (Canada’s ‘steeltown’). At the time, I lived with two buddies, and the only computer with Internet access in our house was in my friend’s room in his basement apartment.

One Saturday afternoon, after getting home from running tests in the lab, I noticed my roommate was out at one of his Kung Fu classes, and so I went down to look for job opportunities on a fitness website.

It was during this fateful Internet search that I stumbled across the email address of the fitness editor for Men’s Health magazine, the biggest fitness publication in the world. I decided to take a chance and send him my latest fitness email newsletter, even though it had only 150 subscribers.

A few days later the editor replied back, and wanted to use a piece from my article in an upcoming issue. Just like that I had instant credibility. This one opportunity would be the foundation for the exponential growth of my fitness information publishing business over the next 10 years.

It allowed me to become a leader in my industry, and that has made all the difference. And today we’re going to cover my favorite advanced leadership mindset and marketing tips I was taught by one of my mentors, Dan Kennedy. These 7 steps will help you break the 6-figure and even 7-figure barriers in your business by establishing yourself as leader in your industry and niche market.

1) You Must Have Extreme Self-confidence

Your business is not only about selling your product. It’s also about attracting people who want everything you have to offer. Your business is YOU. It doesn’t matter if you run a shop on main street in your town or a website serving people from all over the globe, you must be confident that what you bring to the world is unique and different from everyone else offering similar products.

2) You Must Take Action and Implement What You Learn

This step is not nearly as much fun as thinking big, but it is just as essential. The most successful people in the world are action takers. They don’t think too much, they just get it done. If you’re struggling with implementing what you know, then set more deadlines in your business. If you already have deadlines, cut them in half. Be bold. If you have a product planned for release in 3 months, cut that back and set a deadline of 2 months. You’ll find a way to get it done and you’ll be one step closer to being a leader in your industry. Life rewards action.

3) You Can Never Be Satisfied

You can never rest or try to sustain status quo. As Kennedy says, “You must be finding the replacement for the replacement.”

If you are a salesperson having a record year, you must still be looking into the future and planning for when sales aren’t as easy. You must continue to stay hungry and remain on top of the trends in your industry.

Likewise, if you’re an online information marketer, it doesn’t matter if you are getting 10,000 visitors per day to your site from Search Engine Optimization and affiliates, if you don’t keep coming up with new stuff, eventually your traffic will dwindle and your business will die.

Keep learning and networking, and never be satisfied as long as you remain in business.

4) Really Big Thinking – “Make no little plans”

This is my favorite step on the list. I just love to think big, and to plan and predict future opportunities for my business. It’s a great exercise to do on airplanes, because research shows we’re more creative when we get outside of our daily work environment – plus, it’s much more productive than watching a movie you’ve seen before.

When it comes to big thinking, always be conceive and believe that you will achieve great plans. You must be sure of yourself that you will dominate your chosen niche. You must not be afraid to create bigger and bolder ideas everyday and always be looking for markets where you can charge top dollar, and bigger projects and products that will allow you to do so.

5) You Must Work on the Macro and Micro Components of Your Business

Everyone wants to be the “idea guy”, but if you want to succeed you have to force yourself to be good at ideas, follow through, and details. You need to have every aspect of copy, product creation, and lead generation in place if you want to create a 6-figure or 7-figure income.

6) You Must Develop Multiple, High-Value Skills

It’s not enough to be just a good speaker, or salesperson, or product creator. We need multiple skills. First we have to identify an opportunity, then generate leads, then build interest in our prospects, then persuade our prospects to become customers, and finally deliver extreme value and service. Don’t just stop when you’ve become good in one area of expertise.

You also need to develop the skill of learning how to say NO. Too many folks spread themselves too thin, so you have to decide what projects are right for you and will advance your business.

7) Always Focus on Strategic Associations

If you sit at home and think you can avoid seminars and mastermind groups yet still develop powerful affiliate and business relationships, you are sorely mistaken. You need to be at seminars, having conversations in the hallways and at the bar, meeting new people online and offline.

Listen, by nature I’m an introverted person. A highly introverted person. I’d much rather read a book than introduce myself to a stranger. But guess what? Of all the strangers I’ve introduced myself to at the dozens of conferences I’ve attended, not one of them has bit me. And many of them have become friends, and a few of them have become lifelong business partners.

In fact, I might never have had my chance to run Early to Rise if it wasn’t for a Mastermind group I joined where I met Matt Smith, my business partner. So get out there. Go to seminars and events. Plan ahead and have a list of people to meet and questions to ask AND people that you can help. Never go empty handed or without a plan.

Follow those 7 steps to start building a serious business and you’ll soon join the ranks of leaders in your industry.