In 1990, Joel began rolling out the Rockwell Tripmaster system at Chemical Express Carriers across the country. The return on investment at CX far surpassed expectations, and this technology had proven itself as a safety, compliance, and financial winner.
In 1994 he made the move over to FES, the leading Tripmaster reseller. In 1999, FES bought the Tripmaster business. During this time Tripmaster released the first GPS enabled onboad computer and the first Windows-based fleet management platform. Hundreds of fleets rolled out many thousands of systems as most private fleets jumped on the onboard computer bandwagon.
The technology trend became apparent, and Joel left Tripmaster in 2007 (now known as MiX Telematics) to found JBA as a LoadTrek reseller.
Today JBA distributes LoadTrek and complimentary technologies throughout North America, and parent company Rockwell Technology Incorporated offers consulting, training, and field services to fleets, telematics providers, trade associations, and government agencies.
LoadTrek and JBA have a long, deep history and understanding of fleet technology and the trucking industry. They combine this with young talent that does not follow convention, does not believe in “heavy” software, and pursues useful new technologies with an open mind.
To read more about the early days of Tripmaster, check out “The Long Haul to Success by J. B. Hunt.